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Use the right style
The Hague has two corporate identities: the municipal corporate identity and the style of the city (city style).
The municipal corporate identity is used for communication regarding municipal policy, services, regulations, administrative matters, or municipal communication projects and (policy) campaigns.
The city style of The Hague is intended for communication regarding matters aimed at positively influencing the perception of The Hague and increasing the sense of community and city pride among its residents.
The municipal corporate identity is used exclusively by the municipality and its partners. In addition to the municipality, the city style is also used by the marketing organization The Hague & Partners (co-owner), event organizers, businesses, cultural institutions, educational organizations, and other parties that promote and represent The Hague.
Urban style
The city style has its own logo (the city logo). This is the triptych. There are 9 different triptychs, of which The City, The Beach, and The Hague are the best known. Nowadays, there is also a compact logo. This logo may only be used if the readability of the other city logos is insufficiently guaranteed (e.g., due to a large distance to the public or during television broadcasts). All necessary elements and guidelines for the use of the city style can be found in this image bank. You can also download all triptychs here. The colors of the triptychs are not fixed; you may also have them designed in a color that suits your campaign or event.
Municipality The Hague brand
Are you communicating on behalf of the municipality about policy, services, regulations, administrative matters, municipal communication projects, and (policy) campaigns? Then you do that in the house style of the municipality of The Hague.
There are a number of fixed house style elements: the logo, the Hague facets, and the house style colors. In addition, you should take the Hague brand values into account as much as possible and use the right visuals (photography and video). The house style helps to make information from the municipality easily recognizable and shows that the sender of the information is reliable.
You can find all the information on the website of the municipality of The Hague.
More information
Do you need more information? Do you have questions or need help choosing the right style? Then please contact the Visual Identity and Corporate Style Communications Advisor.